Bogus Expiration Dates Steal Dreams

As I opened my email today the first subject line I saw across the top of my screen was: “Go after what you want before it’s too late.”

While I am a whole-hearted advocate for going after what you want and believe we should absolutely live our life with a sense of purpose and urgency, this headline just didn’t sit right with me. In felt like an urging to talk to you about subjective timelines and the notion of expiration dates on our goals and dreams, so here it goes…

Often, ‘too late’ is some sort of self-imposed judgement, one that is tied up in how many birthdays we have celebrated rather than true deadlines that have expired.

I can’t tell you how many times I have been in conversations where someone will say I should have done that in my 30’s, 40’s, 50’s (or some other past decade of their life) inferring it’s too late to do anything about it now.

But here’s the thing. You don’t have to look too far to find evidence of people who have created incredible results in all stages of life… people who have published their first book, earned degrees, started their first business and made significant contributions to the world in the second half of their lives.  Don’t believe me, do a quick google search and you’ll be astounded by the results.

You’ll discover people like Jane Addams who became the first American woman to win the Nobel Peace Prize when she was 59 and Diana Nyad, who at 64, made the record books for becoming first person to complete a 103-MILE swim from Cuba to Florida WITHOUT a shark cage.

You’ll also find people like Sylvia Lieberman who became an entrepreneur when she was 90. This is when she realized her dream of having her first children’s book published, Archibald’s Swiss Cheese Mountain… which, by the way, became an award-winning book.

This is just a teeny, tiny sample of MANY who serve to remind us that if we are still breathing, we can continue to achieve audacious things.

Don’t give up on yourself and your dreams. Maybe the pathway there looks a little different but don’t discount it as a dead-end until you have hard facts – not limiting beliefs – to guide your decisions.

Today reassess what is needed to achieve your goal, state your intention, and begin taking baby steps – or giant leaps -- towards making it happen. Don’t let the date on your birth certificate hold you back for one more second.

You’ve got a lot of living and contributing left to do, so let your hard-won wisdom support NOT stop you from doing that thing you’ve always wanted to do… in business or in life.

To quote an old Chinese proverb, “The best time to plant a tree was yesterday; the next best time is today.”


I help women solopreneurs grow their impact and increase their bottom line

without losing their minds.