The Truth About Failure

“Failure is not an option.” You’ve probably heard someone say this before or maybe even said it yourself, but I beg to differ.

I’m calling B.S.

That’s right.Failure IS ALWAYS an option.

Likewise, you have options about how you process it. Will it make you stronger or will it stop you in your tracks?

One of my biggest failures took place early in my business. I t nearly broke me… financially and emotionally. I had a long held a dream of hosting 100 women for a weekend retreat in a luxury location and decided to take the leap to make it happen.

I reserved – by way of a hefty non-refundable deposit – the ballroom of a beautiful high end hotel.  I booked amazing speakers that I knew, liked, and respected.I planned out every last little detail about the experience I’d create.

There was just one “little” problem: I couldn’t sell a single ticket.

Long story short, I lost a ton of money, had to have difficult conversations with the speakers, and my ego got one heck of a beating.


I remember saying to my husband in between heaving sobs, “If I can’t do this I don’t know how I can have a business.” That could have been the end of the story… but it wasn’t.

After a couple of long days feeling sorry for myself, I started digging into the things that I had been pretending not to know, been sticking my head in the sand about. Most significantly, the fact that while I was an amazing event planner, I knew nothing about marketing this type of retreat.A pretty flyer and a few Facebook posts weren’t enough to reach my ideal audience and tell a compelling story about the value of attending the event.

This was a turning point for me.I began to learn more about marketing like it was my JOB.
(Because, hello… It was!) I adjusted my vision and made the decision to host intimate luxury retreats at an inviting beach house location with very small groups of women.Then I made it happen.

There is no sugar coating it; failure is not fun. But it can be one of the best teachers you’ll ever have when you choose to show up as the student. Remember that failure is an event not a person. Learn all you can from the experience and keep on going.